The Art of Selling Risk: How to Communicate and Persuade Others About the Value of Taking Risks

Memarzadeh Ali
3 min readDec 22, 2022
All rights reserved

I remember the first time I had to pitch a risky idea to my team. It was a new product launch that required a significant investment of time and resources, and I knew that it would be a tough sell. As I stood in front of the team, I could feel the tension in the room. Some were skeptical, others were hesitant, and a few were outright opposed to the idea. But I believed in the value of taking risks, and I was determined to persuade others about the potential rewards.

In today’s business world, risk is an integral part of success. Without taking risks, businesses cannot innovate, adapt, or grow. However, convincing others about the value of taking risks can be a challenging task. In this article, we will explore how to communicate and persuade others about the value of taking risks and provide examples from well-known risk takers to demonstrate and prove this point.

  • Clearly communicate the potential rewards.

When pitching a risky idea, it is important to clearly communicate the potential rewards. This includes highlighting the potential financial gain, as well as the benefits to the business and its customers. For example, when Steve Jobs pitched the idea of the iPod to the board of directors at Apple, he emphasized the potential financial gain and the benefits to customers, such as the ability to easily carry and access their music on the go. By clearly communicating the potential rewards, you can help others to see the value in taking the risk.

  • Share success stories of other risk takers.

Sharing success stories of other risk takers can be a powerful way to persuade others about the value of taking risks. These stories can serve as examples of the potential rewards of risk-taking and provide inspiration and motivation for others to take the leap. A great example of this is when Elon Musk pitched the idea of SpaceX to investors. Musk shared the success stories of other risk takers, such as Henry Ford and the Wright brothers, to persuade investors about the potential rewards of his risky venture.

  • Emphasize the importance of learning and growth.

While the potential rewards of taking risks are important, it is also essential to emphasize the value of learning and growth. By taking risks, businesses can learn valuable lessons and grow in ways that they might not have otherwise. For example, when Jeff Bezos founded Amazon, he took the risk of starting an online bookstore in a market dominated by brick-and-mortar stores. While the risk did not pay off immediately, Bezos learned valuable lessons and used them to grow Amazon into a global e-commerce giant. By emphasizing the importance of learning and growth, you can persuade others about the value of taking risks.

  • Demonstrate confidence and leadership.

When pitching a risky idea, it is important to demonstrate confidence and leadership. By showing that you believe in the value of taking the risk and are willing to take the lead, you can help to build confidence and support among your team. A great example of this is when Howard Schultz returned as CEO of Starbucks in 2008 and took the risk of expanding the company’s food and beverage offerings. Schultz’s confidence and leadership inspired the team and helped to build support for the risky venture.

In conclusion, communicating and persuading others about the value of taking risks is an essential part of business. By clearly communicating the potential rewards, sharing success stories of other risk takers, emphasizing the importance of learning and growth, and demonstrating confidence and leadership, you can persuade others about the value of taking risks and drive your business to success. Don’t let fear hold you back — embrace the power of risk and take your business to new heights.

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Memarzadeh Ali

Always on the lookout for new knowledge and experiences. Sharing my discoveries and thoughts on all kinds of topics on my Twitter feed. @Arnaultmemarza1