The Power of Frame: How to Control the Narrative and Influence Others

Memarzadeh Ali
4 min readDec 27, 2022


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Have you ever noticed how different people can interpret the same event in completely different ways? This phenomenon is known as framing, and it has the power to shape our perception and influence our decisions. But did you know that you can also use framing to control the narrative and influence others? In this in-depth article, we’ll reveal the secrets of how to master the art of framing to persuade and influence others. But before we dive into the techniques, let us first explore what framing is and how it works.

What is framing?

Framing is the way in which information is presented to an audience in order to shape their understanding and interpretation of it. It’s a powerful tool that can be used to influence people’s perceptions, attitudes, and behavior. For example, consider how two different news outlets might present the same story. One might focus on the negative aspects, while the other might highlight the positive ones. The way in which the story is framed can have a significant impact on how it is perceived by the audience.

How to use framing to your advantage

Now that we’ve covered the basics of framing, let’s explore how you can use it to your advantage. Here are some tips for using framing to persuade and influence others:

  1. Identify the frame: The first step in using framing to your advantage is to identify the frame that is currently being used. This will allow you to understand the perspective that your audience is coming from and tailor your message accordingly.
  2. Reframe the narrative: Once you’ve identified the frame, you can then start to reframe the narrative to your advantage. This involves presenting the information in a way that aligns with your goals and objectives.
  3. Use powerful language: The language that you use can also have a big impact on how your message is perceived. Be sure to use powerful, persuasive language that resonates with your audience.
  4. Emphasize the benefits: When framing your message, be sure to highlight the benefits for your audience. This will help to make your message more appealing and increase the chances of it being accepted.
  5. Use visual aids: Visual aids, such as charts and graphs, can be a powerful way to illustrate your message and make it more impactful.

A real-life example: Steve Jobs and Apple

It’s a well-known fact that entrepreneurs must be skilled in persuasion and influence in order to succeed. One entrepreneur who exemplifies the power of framing is Steve Jobs, co-founder of Apple. In the early days of Apple, the company was struggling to stay afloat. Jobs knew that he needed to persuade investors to pour more money into the company, but he was up against some major challenges. The Apple II, the company’s first successful product, was no longer selling as well as it had in the past, and the market was flooded with competitors.

Jobs knew that he needed to reframe the narrative in order to persuade investors to take a chance on Apple. So, instead of focusing on the challenges facing the company, he highlighted the potential for growth and innovation. He pointed to the success of the Apple II and argued that with the right resources, Apple could continue to be a leader in the tech industry. By framing the narrative in this way, Jobs was able to persuade investors to invest in Apple, and the rest is history.

A little-known hack for reframing any situation to your advantage

Now that you’ve learned the basics of framing and how to use it to your advantage, it’s time to reveal a little-known hack for reframing any situation to your advantage. This hack is called “reframing the question.” Essentially, this involves changing the way that a problem or challenge is presented in order to reframe it in a more favorable light.

For example, let’s say that you’re trying to persuade your boss to give you a raise. Instead of directly asking for more money, you could reframe the question by highlighting your recent accomplishments and the value that you bring to the company. By presenting the request in this way, you’re more likely to persuade your boss to consider your request.

Another way to use this hack is to reframe a negative situation into a positive one. For example, let’s say that you’re trying to sell a product that has received some negative reviews. Instead of focusing on the negative reviews, you could reframe the question by highlighting the positive aspects of the product and the benefits it provides to customers.

In summary, the power of frame is a powerful tool that can be used to control the narrative and influence others. By understanding how framing works and using it to your advantage, you can persuade and influence others to see things your way. Whether you’re trying to persuade your boss to give you a raise or sell a product, the power of frame is a valuable tool to have in your arsenal.



Memarzadeh Ali

Always on the lookout for new knowledge and experiences. Sharing my discoveries and thoughts on all kinds of topics on my Twitter feed. @Arnaultmemarza1